Hatfield's Folk by the Oak festival has received an exciting new rebrand for 2024.
The much-loved event returns to Hatfield Park on Sunday, July 21, with Levellers, The Staves and Seckou Keita Homeland Band all set to perform.
There will be a new look too, after designer Sarah Braithwaite was commissioned to give the festival a makeover.
Sarah first joined the many makers and creators in Folk by the Oak’s Craft Tent in 2015, catching the eye of organiser Caroline Slough, who gave her the chance to create banners for the festival’s second stage, the Acorn Stage.
This work has inspired her design for the festival's new look, with Sarah saying: "This was a really enjoyable experience as I feel we are all aligned in our creative vision.
"Illustrating new characters and motifs for the artworks is an exciting challenge, as they need to be able to merge with the existing woodland world we have created, while also being able to move everything along a little bit each time.
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"I design with the intent that the anticipated artwork will bring its own element of surprise and newness. It is always a joy when people tell me at the festival that they have one of the posters framed on their wall, it’s a wonderful compliment."
Organiser Caroline added: "What a joy to have found someone so creative who instinctively knew what would appeal not only to us but also our wonderful audience.
"Her artworks are like stories waiting to be told or imagined. The woodland creatures have a sense of fun and mischief alongside a streak of carefree wildness.
"Sarah’s new rebrand designs use elements from the rich back catalogue of previous years’ artwork as well as the new 2024 festival poster.
"Our new look is rooted in the playful Folk by the Oak characters that Sarah, the festival team and our Folk by the Oakers have come to know and love."
To get your tickets, visit www.folkbytheoak.com.
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