Exciting pre-loved fashion store is coming to Welwyn

Always Loved will be operated by local charity, Isabel Hospice, and dedicated to women’s pre-loved fashion, with an opening date confirmed for September.

The store will take over the unit which was formerly home to SuSu, a much-loved women's clothing boutique that closed back in March.

Always Loved will exclusively sell women’s clothing and accessories, but will be stepping away from the traditional charity shop to raise vital funds for the palliative care the hospice provides to the local community.

"We are so excited to launch our new shop to the people of Welwyn," said Isabel Hospice’s head of retail and marketing, Charlotte Greenwood.

"The pre-loved fashion market is experiencing a surge and it has become fashionable to shop second hand. It is great that shoppers are changing their mindset and becoming more mindful of the effects of fast fashion on the environment.

"Thrifting has become a hobby for many and the thrill of finding a bargain whilst supporting the circular economy is a win-win. Whilst not forgetting, profits from every purchase contribute towards changing the lives of people in the local community, who need specialist care and support living with a terminal or life-limiting illness.

"We feel that our shop name embraces both these messages and speaks to the unique preloved items in our shop, and the love and care that we provide to our patients and their families at such a difficult time.

"We can’t wait for opening weekend and to meet our new customers of Old Welwyn. Please do make sure to pop in and say hello whilst sifting through our rails.

"All stock will be carefully curated for the boutique, and we believe you’ll find some great unique, and quality pieces to really enhance your wardrobe."

Charlotte admitted that Always Loved will need the support of the community, and asked for people to drop off donations to 61 Bridge Road East in Welwyn Garden City.

"We do need the community’s support in donations to help us open fully stocked so if you’ve been meaning to have a wardrobe clear out, then now is your chance to donate those items to us and really make a difference."