Nathaniel Woodward is hoping for the sweet taste of success despite opening a new store in lockdown.

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

His traditional sweet shop which has been a success in Long Sutton was today joined by a second branch in Wisbech.

“We will be officially opening our Wisbech store for click n collect, deliveries and door service,” he said.

The new store in Union Street – just off the market place- was festooned with balloons as he enlisted a helping hand from a festive elf to celebrate the opening.

“Expanding into Wisbech is going to open up more areas for delivery we will now be able to offer local deliveries 12 miles from our Wisbech branch coving March and Downham Market,” he said.

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

“We are so excited to open the doors to our newest shop in Wisbech,” he said.

“We can sort your craving for sweets with a sweet delivery or if you can’t wait you can click and collect it,” said Nathaniel.

“The new shop is stocked; everything is in place and ready - our staff are fired up and ready to go.”

Both of his shops fall into different tiers.

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Long Sutton fall into tier 3 and that means he can open again although he is expecting footfall to be low and he may have to resort to deliveries only for a brief period until restrictions are lifted.

However, Wisbech falls into tier 2 “and everything will go and remain normal as already planned and opening times will remain with the shop open as normal”.

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)

Welwyn Hatfield Times: A new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLORA new sweet shop has opened in Wisbech. Nathaniel Woodward opened his traditional sweet shop, adding to his existing store in Long Sutton. Picture; KIM TAYLOR (Image: Archant)